Case study · Bronco · bronco.bg

One workspace for every order,
voucher and invoice.

Bronco Admin Desk is the internal operations dashboard for bronco.bg. It brings orders, customer inbox, voucher activations, payment links, and supplier invoices into a single place.

Bronco Admin Desk. Shell and KPI overview

The problem

Five tools. One team. Too many tabs.

Orders lived in Wix. Customer replies in a shared mailbox. Voucher approvals in a spreadsheet. Payment links in Stripe. Invoices in a folder somebody had to open, rename, and type into another spreadsheet. Nothing was broken, but nothing was fast.

What we built

A single operations desk, talking to the tools they already paid for.

Instead of migrating data off Wix or replacing Stripe, we built a dashboard that reads from all of them and writes back only when a human says so. Orders stay on Wix, vouchers sync to Sheets, payment links still come from Stripe. The team just stops opening five windows.

Wix Orders & Products Stripe payment links Google Sheets IMAP / SMTP inbox Convex OCR / PDF extraction
Orders table with filters and admin columns

Core workflow

The daily loop.

  1. A customer buys on bronco.bg.
  2. The order appears in the dashboard with status, notes, and operational context.
  3. If the traveller activates a voucher, the request lands in Voucher Activations.
  4. An admin reviews the request, links it to the correct order, and approves the dates.
  5. Only then is the approved travel data synced into the operational Google Sheet.

Inside the app

Built for a one-person morning, not a ten-step SOP.

Shared customer inbox.

Threaded conversations live next to the order they're about. Replies go out from the dashboard over SMTP, and notifications track what's been actioned.

Customer inbox with threaded replies

Invoice review that pays for itself.

Supplier PDFs and images get extracted into structured fields, linked back to the order they belong to, and handed to finance with a review status. No one retypes anything.

Expense review and invoice handling workflow

Results

What changed.

5 → 1
tabs open to handle a single order
20+ hrs
per week saved across the ops team
100%
of vouchers reviewed by a human before sync

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